The Idea
This toy is designed to be the start of a modular system of playsets that encourage creativity and child development.
Timeless Toys
The Problem
In the era of the “ipad kid” there are children spending more time watching screens causing delays in development, including gross and fine motor skills, language ability and social skills.
The Solution
Formula Forge is a vehicle and building learning toy. This toy seeks to provide a fun and engaging activity that assists in the development of skills in children 3 and up, while providing parents with the chance to utilize a toy that they can use to deepen their bond with their child.
Why Push and Play
Encourage Creativity
Encourage Problem Solving
Improve
Fine Motor Strength
Multi-Generational Toys
With so many toys being made of plastic and having short lifecycles this toy aims to create a product that inspires creativity in children and stays out of landfills.
All About Play
Most push and play toys do not include tracks that allow for more than one car to fit in the width of the track
Ideation
Concept
Playset
Adding on to the base system playsets like this one incorporate into the product.
Track
Made up of 3 pieces including a straight, left hander and right hander. These pieces combined can bring lively and unique tracks in every home and classroom.
The nature of the toy encourages connection by having more than one user play with the toy. Creative and imaginative play are a wonderful way for parents to get to learn about their child while helping them engage in an activity that helps to develop the brain and personality of the child.
Play Together
Materials
The wood is sourced from rubber trees that are done producing rubber and have been discarded by the industry. These are made into the pieces of the track and bodies of the cars.
Expansion
The modular nature of the track and system for the track to come together allows for more specialty pieces and playsets to be developed. The Pit Stop Playset was developed as the first playset that would fit in with the existing track system.
Pit Stop Playset
Strider Race Car
Windshield
Diffuser
Upper Body
Lower Body
Wheels
Assembly
Piecing it Together
When the playset is added to the existing Formula Forge modular track design a full circuit is created allowing for stimulating play and easy clean up.